MELLEKA MARKETING

Global Guard Insurance

Weekly Update — March 9–15, 2026
Google Ads Performance
Google Ads
Total Spend
$129.77
This period
Clicks
53
506 impressions
Conversions
15
All conversions
CTR
10.47%
Click-through rate
CPC
$2.45
Cost per click
CPA
$8.65
Cost per conversion
CampaignStatusSpendClicksImpr.Conv.CPA
SRCH || Homeowner InsuranceEnabled$129.065036015$8.60
PMAX | General #2Enabled$0.6331130
PMAX | GeneralEnabled$0.090330
Total$129.775350615$8.65
Google Ads Changes This Period

March 10, 2026 — Bryan Valdez (bryan@mellekamarketing.com)

Enabled PMAX | General #2 campaign (changed from PAUSED to ENABLED)

Added 5 negative keywords to PMAX | General #2:

- "america's home shield" (Exact match)

- "allstate los angeles" (Exact match)

- "honeycomb insurance" (Exact match)

- "csaa insurance" (Exact match)

- "how much is homeowners insurance in california" (Exact match)

Meta Ads Performance
Meta Ads
Total Spend
$342.69
This period
Clicks
92
4,634 impressions
Purchases
7
Pixel purchases
CTR
1.99%
Click-through rate
CPC
$3.73
Cost per click
Cost/Purchase
$48.96
Cost per purchase
CampaignStatusSpendClicksImpr.PurchasesCPP
Sales Campaign | Homeowners | CFP | V2Active$227.82552,9426$37.97
Sales Campaign | Homeowners | Zip CodesActive$114.87371,6921$114.87
Total$342.69924,6347$48.96
Meta Ads Activity This Period

March 16–17, 2026 — New ad creatives going live

Multiple new Still Image ad creatives approved and started delivery across both active campaigns:

- Still Image #3 — Approved and started delivery (Sales Campaign V2)

- Still Image #4 — Approved and started delivery (Sales Campaign V2 + Zip Codes)

- Still Image #5 — Approved and started delivery (Sales Campaign V2)

- Still Image #6 — Approved and started delivery (Sales Campaign V2 + Zip Codes)

- Still Image #2 — Approved and started delivery (Sales Campaign V2)

All creatives moved from "Pending Review" to "Active" status.

Social Media

No Facebook Page or Instagram Account is currently linked for Global Guard Insurance. Add them in Client Settings to track organic social posts.

Reminder: Check if social media posts are scheduled for next week.

Work Completed This Period

CRM / Automations

Reporting / Analytics

Coming Up Next Week